Our Guiding Principles
People
Business is first and foremost about people.
We hold ourselves to high standards, communicating and conducting our practice with transparency, humility and rigor. In return, we aim to work with stakeholders that also have the owner’s mindset - trustworthy, committed and persistent - to build a culture of simplicity and growth.
Product
Are we solving an important, pressing and recurring customer problem?
Customers with real problems want real solutions; we want to work with businesses that are entrenched in the right problem spaces. These are opportunities to apply differentiated thinking to devise a solution and deliver it with excellence and care.
Progress
People build products. Products win customers. Customers drive growth.
We aim to consistently improve all areas of our business to drive consistently higher customer satisfaction, growth and retention, earning more trust and responsibility in the process. To support this employee outperformance, we tie a proportionate return of financial rewards through our equity earn-outs and bonus incentives.